About us

---

Eastern Western is a streetwear brand centered around the idea of juxtaposition. Visually, Eastern Western juxtaposes the hypermasculine, cowboy culture of the west, with the fluid, “go with the flow” principles of Eastern philosophy. Being born in Boston, Massachusetts it also visually juxtaposes the cool color schemes that have been ingrained in me growing up on the East Coast (reds, navy blues, browns, etc.) with those visuals of Western culture I was only able to see on TV, typically in warm color schemes containing yellows and oranges. Culturally, Eastern Western juxtaposes the classist, pretentious world of fashion with a vision for an approachable community independent from those labels. 

My purpose for creating Eastern Western is to build a streetwear brand that is counterculture to the current fashion world. Instead of building another pretentious New York streetwear brand, I want to make a brand that inspires people to be their true selves and take a deep look inside at what they truly value. I hope to build and inspire a community of young creatives to create the art they wish to see in the world by leaning into their own unique perspectives, influences, and experiences.